ash « eatmepoptart.com

Right. Am not gonna name every letter for you but here are the important ones that every ASH fan should know.

A is for A Lifeless Ordinary

G is for Girl From Mars

J is Jackie Chan

K is Kungfu

N is for Northern Ireland

S is Starwars

Rather than fighting it, Tim Wheeler and his storm troopers has embraced the way the internet revolution has come about and how inherently it has changed the music industry.

I quote,“The way people listen to music has changed, with the advent of the download the emphasis has reverted to single tracks. It hasn’t helped that most people have forgotten how to make a decent album. I’m constantly disappointed with records I buy,” unquote.

IMHO, Ash has been guilty of their own words: forgotten how to make a decent album. Ever since 1977, the subsequent albums the band has produced have been substandard. Notwithstanding the one or two songs of course (Jesus Says from Nu clear sounds, Shining light from Free all angels, Starcrossed from Meltdown and Polaris from Twilight of the innocents).

It’s things like these that make you just want to buy the “best of” instead.

Hence the band decided to ‘go with the flow’ and release 26 single-format songs aptly titled, A-Z series, which started in October 2009, right through until the end of this year. Ash kicked off with “Return of White Rabbit”- a mix of klaxons/bravery. Although a mixed reception was received, RWR is definitely good enough for me.

It’s evident that ASH are venturing into the electronic side of things;not surprising in this day and age. The next single (which is also the first radio single of the series), True Love 1980, definitely marks the return of a band that has come a long way since the early 90s. Catchy hooks and brilliant sing-a-long choruses are the hallmarks of great ASH songs. This is one of them.